You audit your website by analyzing the design, site speed, content, technical elements, and navigation.

You get backlinks by creating quality content, writing guest posts, broken link building, and promoting content.

Keyword research is the process of identifying the terms your target audience uses to find what they need.

The different types of keywords are informational, navigational, commercial, and transactional.

An SEO report is a summary of a site’s search engine performance with key metrics like traffic and revenue.

SEO analysis is the process of examining a website and its performance to inform SEO improvements.

The difference between SEO and SEM is that SEO drives unpaid traffic and SEM covers SEO and paid traffic.

The most important elements of SEO are keyword research, content, on-page SEO, off-page SEO, and UX.

A 301 redirect is a permanent way to send both visitors and search engines from an old URL to a new URL.

Yes, website traffic is a KPI because it can reveal whether your marketing efforts are attracting an audience.