Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.

We surveyed 2,338 US consumers: 65% of AI users have replaced some product-related Google searches with chatbots, and 4 in 10 dislike chatbot ads.

AI agents browse, compare, and recommend on behalf of users. Learn how to make your site crawlable, readable, trustworthy, and easy to cite in AI-driven decision workflows.

AI gets information from channels like training data, live online information, and licensing partnerships.

ChatGPT alone won‘t cut it. See how to use AI tools for competitor analysis the right way, with Semrush MCP and a step-by-step workflow.

Google‘s August 2026 spam update finished rolling out on August 21. Learn what changed, what didn‘t, and how to read your data.

Promptwatch says Reddit‘s share of ChatGPT citations fell 86% in four days. OpenAI says it hasn‘t changed how it picks sources.

Microsoft Clarity‘s AI Scrape-to-Referral Ratio compares what AI crawlers take from your site with what they send back.

Anthropic now marks content that Claude generates or edits. Here’s how the watermarks work, what they can‘t prove, and what content teams should do.

Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.