Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
Why 62% of AI citations don’t lead to brand mentions [Study]
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
How to decide which AI search prompts to track
Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.
Google launches Search Profiles for publishers and creators
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Google’s AI search optimization guide: what to do next
Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.
Google adds a dedicated Agentic Browsing category to Lighthouse
Google Lighthouse now audits how ready your site is for AI agents. Here‘s what it means for visibility.
Google Search Console adds AI performance reports and blocking controls
Google is rolling out an AI performance report and a toggle to block content from AI responses in Search Console. Here‘s what it means for your visibility.
Social media SEO: How to show in search, social, and AI
Social media SEO involves improving your social presence to appear across multiple search surfaces.
Only 22% of marketers have fully integrated AI search and SEO. They’re pulling ahead. [Study]
AI search is the new SEO for most marketers. But their workflows haven‘t caught up yet. Survey of 481 marketers.
Google to add AI performance report to Merchant Center
A new AI performance insights report will give ecommerce brands a look at how they appear across AI-powered shopping experiences.