Search engines crawl the web, store the discovered content, and then serve the most useful results.

Query fan-out is an AI search system process that splits a user query into multiple sub-queries to deliver a better response.

New research shows ChatGPT is not replacing Google Search—usage remains steady post-ChatGPT adoption.

Contrary to popular belief, ChatGPT doesn’t just use Bing to search the web—it sometimes uses Google.

Learn what online advertising is, how it works, and the main ad types. Plus, how to launch a campaign.

Control your ad targeting with broad match, phrase match, and exact match keyword types. Learn how.

Long-tail keywords are highly precise search engine queries. Optimizing for them could help you get more high-quality traffic.

Struggling to level up in your marketing career? Learn how to get promoted in marketing and what five factors set top marketers apart.

Implement these seven SEO steps to improve your site’s search engine rankings and drive more traffic.

If your site isn’t in top shape and AI-ready, you could be set to lose far more than just rankings. Here’s what you can do to prevent this.