Discover the key differences between SEO and AEO. Learn how each works, where they overlap, and practical strategies to win visibility in both.
We Analyzed 26K Quora URLs Cited in Google AI Mode: Here’s What Works
We analyzed 26,000 Quora URLs cited in Google AI Mode and partnered with Quora’s team to uncover the patterns behind content that surfaces in AI answers.
Google Search Live Launches in U.S. with Voice and Camera AI Features
Google launched Search Live in the U.S., adding voice and camera AI search. Here’s what it means for SEO and how to adapt.
GEO vs. SEO: A Comparative Guide for Digital Marketers
Learn about GEO vs. SEO and how to optimize for AI tools like ChatGPT and Google‘s AI Overviews.
We Tested Query Fan-Out Optimization (Here’s What We Learned)
We optimized for fan-out queries to see if it improves our AI visibility. Read this article to see what happened.
How does Google’s algorithm work?
Google‘s algorithm analyzes your search query to understand your intent, then evaluates and ranks web pages based on relevance and quality.
Should I use a subdomain or subfolder for international SEO?
You should generally use subfolders for international SEO because they consolidate domain authority, are easier to manage, and typically perform better.
Why is keyword research essential to content marketing?
Keyword research is important to content marketing because it tells you whether a particular topic has clear demand or not.
What are methods for keyword clustering and topic modeling?
Two keyword clustering and topic modeling methods include automated clustering using SEO tools and grouping keywords manually.
How can you do LLMO?
You do LLMO by creating quality content, building web presence, formatting for AI parsing, and ensuring technical accessibility for crawlers.