Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation, choose the right one for your business, and build your market segmentation strategy.

A data strategy is crucial for any business hoping to stay competitive in today‘s highly dynamic marketplace. In this article, we’ll walk you through the benefits and challenges of developing a data strategy, while providing actionable insights for achieving data-driven results for your business.

Learn how to build a conversion funnel that transforms potential customers into paying customers. This practical guide offers strategies, content ideas, and metrics to track from the top of your conversion funnel to the bottom.

Analyze competitors and keyword trends back to 2012 with Semrush historical data.

Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it, and what insights it can offer to help you improve your marketing strategy.

Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works, offer 5 competitive analysis frameworks, and show you how to gather data you need to understand the lay of the land.

Which of your competitors‘ products, services, and blog articles receive the most traffic? Analyze top pages with this tool to reveal valuable insights and hack your rivals‘ strategies. Add Semrush Traffic & Market to your subscription and benefit from the new feature.

When you’re new to the software, there’s a lot to take in. To start off on the right foot, let’s begin with the basics.

Semrush historical data lets you analyze past SEO performance, uncover trends, and drive smarter strategy.

Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.