Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Google Analytics for beginners: the complete GA4 guide
A practical Google Analytics for beginners guide: how to set up GA4, link Search Console and Google Ads, and turn each report into a marketing decision.
Bot traffic now exceeds traffic from human users
For the first time, bots generate more web traffic than human users, and AI agents are driving the surge.
How rtCamp closed the AI perception gap costing them enterprise deals
Learn how rtCamp improved its AI visibility, strengthened security positioning, and increased favorable AI sentiment to 100% in one month.
Why 62% of AI citations don’t lead to brand mentions [Study]
In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.
How to decide which AI search prompts to track
Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.
Google launches Search Profiles for publishers and creators
Google‘s new Search profiles give publishers and creators a dedicated landing page in Discover. Here‘s what it means for brands.
Google’s AI search optimization guide: what to do next
Google‘s AI search optimization guide validates SEO. What it leaves out, and four moves to make now.