Keyword mapping is an SEO strategy that involves tactically assigning target keywords to pages on your site.

Learn about lead generation strategies, including content marketing, SEO, and social media advertising.

Broken link building is finding dead links on other sites and convincing web admins to link to your site instead.

B2B content marketing is an effective strategy for driving brand awareness, engagement, and conversions.

We compiled a list of 15 free and paid keyword research tools. Check them out one by one.

We decided to test if adding BoatTrip structured data to ferry route pages of a travel site will increase organic traffic to these pages. Read more to find out the result.

Learn about external links, their role in SEO, and how they impact website authority and rankings.

We‘ve compiled the best alternatives to Google Analytics for 2023 and provided detailed overviews for each.

Learn all the ins and outs of keyword research—what terms you need to know, what approaches you can take, and how you can make the most out of Semrush keyword research toolkit.

Snackable content conveys ideas quickly and effectively. Learn why it’s important and how to create it.