Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
How to build a PPC strategy that gets results
A strong PPC strategy comes down to 8 decisions you make before launch. Learn how to get each one right.
Google completes its June 2026 spam update rollout
Google‘s June 2026 spam update is done rolling out. See what it doesn‘t target and how to check your site.
Ecommerce AI SEO: How to optimize online stores for LLMs
Learn to optimize your ecommerce store for AI search & agentic commerce to drive visibility and sales.
Only 25% of cited sources overlap between ChatGPT’s different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
I rebuilt our content update pipeline in Claude Code. Here’s why.
I moved our content update pipeline from n8n to Claude Code. Here‘s what broke, what worked, and what changed for our team.
Google Launches Open Knowledge Format, an AI Standard
Google‘s Open Knowledge Format standardizes knowledge for AI agents. Here‘s what that means for marketers.
Semrush vs. Semrush for Enterprise: Which one is right for you?
Compare Semrush and Semrush for Enterprise. Learn which platform fits your team, visibility goals, reporting needs, and scale.
Why category entry points belong in every AI search strategy
Learn how CEP-anchored content performs across ChatGPT, Google AI Mode, and AI Overviews. A research experiment in AI search.
How to optimize for the agentic web: a guide for marketers
Agentic web optimization gets your brand found, trusted, and chosen by AI agents. Learn the five-layer stack.