2brightminds.com

First Stage

Investigation& Planeation

This first stage is crucial for the success of the marketing strategy. In it, we will get to know your product/service, and investigate the competition and the particularities of the market niche in which you compete. We will establish a starting point with respect to the competition in terms of digital presence and create SMART objectives, which will be the lighthouse during the whole process.

Second Stage

Define the strategy

In this phase we will draw the roadmap to achieve the SMART objectives. Here we will define a digital marketing mix aligned with our objectives and a calendar for each action involved in the strategy.
This marketing mix can include ads, content, SEO or any of our services.

Thrid Stage

Strategy implementation

This will be the execution stage, where we will start creating the campaigns, web optimization and all the content that will be used throughout the process. Pixels, tracking, and all the tools to measure the performance of the strategies will be configured in this stage.

Fourth Stage

Measurement and Improvement

In this phase, we measure the results of the marketing actions and see the level of compliance with the KPIs. Based on the data analysis, we propose improvements and adjustments to optimize the strategy. This process is repeated periodically until the results are as expected.